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Life’s Better When People Care

At Doctors Care, experienced, well-credentialed healthcare professionals provide family care and urgent care that’s centered around patients’ busy lives for one reason – we care. That’s the message behind the advertising campaign, “Life’s better when people care.”

Launched in October, 2005, the multimedia campaign created by The Ad Company in Columbia, South Carolina, featured television and radio spots, outdoor boards, newspaper ads, direct mail, website and in-center displays. Clean bright colors, memorable music, fun scenes of family life and friendly physician care communicate the compassion, convenience and expertise for which Doctors Care is known.

The ad campaign has already been recognized with numerous local and national awards. “This campaign defines who we are and what we are about,” said Michael Stout, MD, President and CEO of Doctors Care. “The ads show we have a passion for caring for people – to help them get the most from their lives. That message resonates with today’s busy families and that’s why these ads are so effective.”